Live Zoom Webinar · May 27, 2026 · 12:00–1:30 PM PST
How to prepare for your next trade show — from booth design and layout to wholesale pricing, product merchandising, and perfecting your pitch. Four industry experts, including the casting directors behind 30+ years of Shark Tank decisions, will show you how to create a booth experience that stops traffic, converts conversations into lasting retail relationships, and generates real sales opportunities.
Early access pricing · Seats are capped
The Problem
Most founders spend thousands building their booth and zero time learning how to work it. The table looks good. The banner is up. But wholesale buyers walk past — and you're not sure why.
The answer isn't a better backdrop. It's understanding how a decision-maker reads your setup in the first 3 seconds — and building everything around that moment.
What You'll Learn
Booth Strategy Before You Design
Define your goal, map your buyer type, and engineer the 3-second hook that stops traffic — before you spend a dollar on fixtures.
Layout That Moves Buyers Through
Traffic flow, hero product placement, and a dedicated order zone — the physical setup that converts browsers into buyers.
Display That Converts
Best sellers up front, pricing visibility, collections vs. chaos — merchandising through the eyes of someone who decides in 60 seconds.
Your 15-Second Pitch
The exact opening that casting directors say separates forgettable founders from ones who get deals. Practice it once. Use it forever.
Lead Capture + 30-Day Follow-Up System
Hot / warm / future leads — and the 30-day sequence that turns interest into actual purchase orders.
Your Hosts
These aren't motivational speakers or consultants who read the books. These are the people inside the rooms where decisions actually get made — on the biggest entrepreneurial stages in television. They've seen what works. More importantly, they've seen what doesn't.
Host & Moderator
Wholesale Pricing, Product Display & Sales Strategy
Joelle didn't just watch Shark Tank — she won it. She secured a $250K deal from Robert Herjavec, built FunkkOFF! Inc. into an award-winning brand across ABC, national press, and retail, then successfully exited the company in 2025. She holds 11 U.S. patents, sits on the board of the United Inventors Association, and founded FIRE to change the fact that only 1.9% of VC funding reaches women.
Casting Expert
Mindy has been in the room since Day 1 — literally Season 1 of Shark Tank. Over 18 seasons, she and her team have evaluated more than 250,000 entrepreneur pitches. Her credits span nearly every major network: ABC, NBC, CBS, and productions including The Apprentice, Survivor's World's Toughest Race, HGTV Design Star, and The Bachelorette. She knows within seconds whether a founder has it — and she can teach you how to be one who does.
Casting Director
Putting Your Personality in Your Pitch
For 11 seasons, Vincent was one of the key people who decided which entrepreneurs got a shot at the Sharks. He served as Lead Casting Director for Amazon's Buy It Now and FOX Business's Billion Dollar Idea, and has credits on The Profit, America's Got Talent, and LeBron James's Cleveland Hustles. He has worked directly with hundreds of founders to sharpen their message, positioning, and delivery. If your pitch isn't landing, Vincent can tell you exactly why.
Booth Design Expert
Booth Design & Layout
Amy built her expertise from the ground up — 10 years in the bridal industry training teams on expo execution across Texas, then founding her own trademarked apparel brand with three retail locations and pop-ups at headlining concerts and major trade events. She discovered her true calling was the space itself: what makes a retail environment stop traffic, invite buyers in, and close sales. Today she runs Norvell Ruiz Creative Consulting and partners with The Boutique Hub to teach "Creating a Space that Sells" to wholesale brands and retailers nationwide.
What's Included
Originally $250 · You save $101 at this price
90-Min Live Zoom Session
Real-time Q&A with all four experts
4 Industry Experts
Shark Tank veterans + a booth design specialist with real retail floor experience
Full Replay Access
Watch on demand after the event
Tactical Frameworks
Booth layout, pitch structure, lead follow-up system
Insider Decision-Maker Perspective
What casting directors actually notice first — and what kills a pitch
Pre-Event Questionnaire
Submit your questions so the session addresses your situation
Limited seats. Early-access price ends soon.
Reserve Your Spot
May 27, 2026 · 12:00–1:30 PM PST · Live on Zoom
Zoom link sent to your inbox immediately after purchase.
Order Summary
Stripe secure checkout · SSL encrypted · Zoom link sent instantly
Questions? hello@joelleflynn.com
Also From Joelle
The global community Joelle founded to fund, connect, and elevate women inventors and founders. Only 1.9% of venture funding goes to women. Just 4% of patents are issued to them. FIRE is built to change both numbers. Get on the founding 150 waitlist — it's free.
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